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"In good times, you should advertise. In bad times, you must advertise."

"Marketing drives salesnot the other way around"

 

ADVERTISING
(For classifieds and regatta advertising
contact Steve Morrell, editor@southwindsmagazine.com, 941-795-8704)

Contact Janet Verdeguer
Tel: 941-870-3422, Mobile: 954-732-1188

janet@southwindsmagazine.com

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General Information

WHAT’S NEW AT SOUTHWINDS?
SOUTHWINDS announces several exciting developments for 2009:

  • NEW! Southern Sailing Business Directory
    Debuting in 2010 is Southwinds’ comprehensive, easy to use, on-line directory of Southern sailing businesses and services. Free Listings & Affordable Upgrades designed to bring additional customers to your business.
  • NEW! SOUTHWINDS Expands Editorial and Advertising to include Trawlers.
    Sailors often go into the trawler lifestyle as they get older. Now SOUTHWINDS offers editorial and special advertising buys to target this important market.

Editorial Calendar

SOUTHWINDS Magazine covers racing, cruising and gunkholing throughout the southern sailing waters from Texas through Florida to the Carolinas and inland lakes. News, views and information are presented in its pages through original text and photos provided by professional photographers and writers and sailing enthusiasts who love to share their passion and enthusiasm for sailing and their unique experiences with other sailors.


Distribution

More than 160,000 complimentary copies are distributed annually to marine centers, yacht clubs, sailing associations, marinas, retail outlets, major regattas and sailboat shows – including Strictly Sail in St. Petersburg and The Miami Boat Show.


Readership

Based on our annual survey our average reader is a 53 year old male who owns a sailboat and makes at least $75,000 per year (30% of our readers make over $100,000). Our readers spend on average at least $5,000 per year on their sailboat. Eighty percent of our readers rate SOUTHWINDS Magazine as “excellent” and 70 percent buy products directly from SOUTHWINDS advertising.


Ad Rates


Ad Deadlines


Ad Specifications


Web Advertising

SOUTHWINDS debuted an all new, updated easy to navigate website in early 2009 featuring all the same great sailing information that appears in the monthly magazine PLUS the most comprehensive Southern Sailing Business Directory ever compiled – and only available at www.southwindsmagazine.com. Banner and button advertising is available throughout the site.